점증하는 구매력
미래 소비의 중심
생애 가치 (LTV:Life Time Value)가 큼
Cyber 소비의 중심
소비에 대한 정보 다량 보유로 Netizen에 영향력을 행사 (Prosumer)
구전 마케팅의 중심
기업의 브랜드 관리를 목적으로 개설을 한 커뮤니티 (기업 개설형)
특정한 제품의 이용자 또는 애호가가 자발적으로 만
회사의 기존 생산시설 및 판매망은 주로 영국과 호주에 치중되었던 상황
메이텍의 본격적인 유럽 진출이전의 부족한 인지도의 및 점유율 개선 필요
특별 판촉행사를 통한 유럽에서의 상황전환 모색필요
일반적인 홍보활동으로 고객의 관심을 끌기 어려움
-Loss Leader정책을 통한 언론과 고객 집중을
Mission: We care our baby by Nature & Love
Vision: Our brand will be the leader among the eco-friendly baby’s clothing
products in China which will approximately take 5 years and will be
advanced all through the continents in 10 years. Finally we will gain
the fame in 15 years from all over the globe.
2) Price
In KOREA
Suit 4만~10만
T
루이비통코리아 자소서 영문작성
1. 루이 비통의 Retail Management Trainee에 지원한 동기와, Retail Leader가 되고자 하는 이유를 서술해주세요. (Please describe the reason why you applied Retail Management Trainee of Louis Vuitton, and why you want to be a leader in luxury retail industry.)
brand's success is deeply rooted in my appreciation for the nuance
Recommendation
Based on our analysis about the problem which The Face Shop is facing, we think that The Face Shop needs two things to maintain its competitiveness; improving the communications with customers and forming a firm brand image. By doing these things, The Face Shop can appeal to its target customers so that it can be a true market leader.
First thing which The Face Shop should do is
leader of walking shoes. Prospecs has reached double sales compared to previous year after launching walking shoes series which is titled to ‘W Power 4’ in 2011. Yet, Prospecs has a few marketing problems in terms of brand image and ambiguous positioning of company now. It is needed to establish concrete concepts and images of the company and brand. We suggest marketing strategies to cover t
brand’s consumers and an area where adidas Originals is currently a leader.
IV. Marketing
1. Product: Adidas divided the brand into three main product lines with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on fashion and life-style; and Adidas Sports Style, about sport style, with the main group
Brands' recognition
- The reason of this recognition investigate
We conducted the survey because we wanted to know which brand that belongs to somang is the most famous one. And whether it affected the brand image or the popularity of somang. And we had to know what marketing strategy of somang was well accepted.
- The way of investigating
Leader in performance and execution
JCPenny가 소매산업에서의 리더십을 갖기 위해서는 장기적인 계획이 필요
? 고객과 감정적인 교류
? 쇼핑하기 쉽고 즐거운 공간 제공
? JCPenny가 일하기 좋은 곳으로 만듦
Brand strategy
Your Needs, Our Passion
고객과의 관계 구축을 통해 가치를 제공함으로써 미국인의 관심과 신
low brand awareness
2. Consumers cannot buy their product in common supermarket
-> Limited channel distribution
3. Available a few online store, specialty stores sells Korean product
-> Selective channel distribution
Choose adequate vendor to supply their product
Conclude franchise agreements with franchisee
Use opinion leader
Use home shopping vendor
PPR advertising